This phenomenon was especially highlighted during the coronavirus pandemic, with quality, storytelling, and accessibility standing out as main reasons to watch short videos.
It also reflects recent changes in internet user behavior, such as shorter attention span resulting in short-form video platforms becoming major players. TikTok’s immense popularity mirrors one of the most significant technological trends of the past decade, the shift from desktop to mobile. Despite app downloads fluctuating between 2021 and the beginning of 2023, the popular short video platform still ranks as one of the leading apps both worldwide and in the United States. TikTok app downloads peaked in the first quarter of 2020, reaching over 313.5 million. Tinder might be a bit old school, but thankfully, there’s plenty more fish in the sea when it comes to dating apps (and love, we hope).In July 2021, TikTok reached the milestone of three billion downloads worldwide, despite being banned in India in June 2020 and losing a considerably large audience.
Like most things in life, it’s not one-size-fits-all. According to Bumble, over two thirds of respondents use apps to find a steady relationship, and it's guaranteed that if you’re a millennial, half of your friends have most likely met their partners via apps.ĭating apps are a bit of a necessary evil, for those of you who struggle to find the time to meet someone IRL. But not all apps are exclusive to romantic matches with platforms like Bumble having a business buddy and BFF networking feature to boot.įor the sceptical among you, statistically speaking, dating apps have been found to work. There’s one for country-lovers, one for creatives and there’s even exclusive apps for A-listers (which prove more difficult to get on that finding love itself). Now you have to construct witty profiles on Hinge or make the first move on the app Pickable.
There’s a lot of choice when it comes to navigating the dating app pool and, as we all know, finding romance is a bit more complicated than a simple swiping right (or left) of the thumb on Tinder.
The pandemic made dating less accessible, but as the world has reclaimed freedom following a lockdown-stricken world, there's more opportunity to start over again, pick up where you left of and feel comfortable reaching out to people, as a way of forming deep connections, finding love and fostering healthy relationships. Let’s face it, online dating is a bit of a minefield, no matter whether you’re newly single, prefer to meet someone in a bar rather than them sliding into your DMs, on the search for a short-term romance or a long-term relationship.
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